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In , Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business. Montgomery Ward identified a market of merchant-wary farmers in the Midwest. Within two decades, his single-page list of products grew into a page illustrated book selling over 20, items. From about to , Ward sold prefabricated kit houses , called Wardway Homes, by mail order. Hammacher Schlemmer is the earliest still surviving mail-order business, established by Alfred Hammacher in New York City in Offering mechanic's tools and builder's hardware, its first catalogue was published in Limited was founded in in Toronto by Timothy Eaton, an Irish immigrant.

The first Eaton's catalogue was a page booklet issued in As Eaton's grew, so did the catalogue. By , Eaton's operated mail order warehouses in Winnipeg, Toronto and Moncton to serve its catalogue customers. Catalogue order offices were also established throughout the country, with the first opening in Oakville in Richard Warren Sears started a business selling watches through mail order catalogs in Redwood Falls, Minnesota in By , the Sears catalog had grown to pages, featuring sewing machines , bicycles , sporting goods , automobiles produced from — by Lincoln Motor Car Works of Chicago, not related to the current Ford Motor Company brand of the same name [15] and a host of other new items.

Organizing the company so it could handle orders on an economical and efficient basis, Chicago clothing manufacturer Julius Rosenwald became a part-owner in By the following year, dolls , refrigerators , stoves and groceries had been added to the catalog.

Sears, Roebuck and Co. By , the company was producing a page catalog with the largest variety of items that anybody at the time could have imagined. Two years later they exceeded , dollars.

In , Sears, Roebuck and Co. From to , Sears also sold kit houses by mail order, selling 70, to 75, such homes, many of which are still lived in today.

By creating a direct marketing industry through the mail order catalogue, Pryce Pryce-Jones and Aaron Montgomery Ward enabled the creation of a powerful global network that came to include everything from mail order, to telemarketing and social media. Sir John Moores was a British businessman and philanthropist most famous for the founding of the Littlewoods retail company that was located in Liverpool , England. Moores became a millionaire through the creation of the Littlewood Pool, one of the best-known names in sports gambling in England.

In January , Moores was able to disengage himself sufficiently from the pools to start up Littlewoods Mail Order Store. This was followed on July 6, by the opening of the first Littlewoods department store in Blackpool. The first Littlewoods catalogue was published in May with pages.

We intend to help the homely folk of this country help them to obtain some of the profits made by manufacturing and trading This Catalogue is our Ship Only the newest of the new goods—honest, British-made merchandise. With the success of the catalogue business, Moores moved his business four times to larger buildings in By , the business had hit the 4 million pound mark, making Moores a millionaire a second time over, by mail order. James Cash Penney started his first retail store in in Kemmerer, Wyoming.

Penney bought Wisconsin based General Merchandise Company with discount stores and a mail-order operation. Penney entered the mail order catalogue business. Penney, a latecomer in catalogue operations, was different from many of its competitors because it had a large retail store base before launching into the mail-order business.

Penney catalog was mailed the next year in Customers could order from the catalog inside J. Penney stores in eight states. Penney Catalog Distribution Center was located in Milwaukee. Mail order had always relied on the innovative technique of selling products directly to the consumer at appealing prices, [12] but the term " direct marketing " was only coined in , by Lester Wunderman — considered to be the father of contemporary direct marketing.

He was behind the creation of the toll-free number [12] and numerous mail order based loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.

With the invention of the Internet, a company's website became the more usual way to order merchandise for delivery by mail, although the term "mail order" is not always used to describe the ordering of goods over the Internet. It is more usual to refer to this as e-commerce or online shopping.

Online shopping allows more detailed information including audio and video to be presented, and allows for faster ordering than by mailed form though phone orders are also common for mail-order catalogs. Most traditional mail order companies now also sell over the Internet, in some cases with a PDF or tablet application which allows shoppers to browse an electronic catalog that resembles a paper one very closely.

Rising paper, printing, and postage costs have caused some traditional catalogue merchants, such as Bloomingdale's , to suspend their printed catalogues and sell only through websites. Also, while some Internet merchants are or were also catalogue merchants, many have never had a printed catalogue. The objective of the direct marketing industry is to alter the sales distribution chain, in other words [bypass] the wholesaler and the retailer and go directly to the customer, reducing therefore tariffs and taxes.

In the United States , an advantage of this type of shopping is that the merchant is typically not required by law to add sales tax to the price of the goods, unless they have a physical presence in the customer's state. Instead, most states require the resident purchaser to pay applicable taxes. There has been periodic discussion about amending the law to make these sales taxable, especially with the rise of online shopping see e.

A buyer for resale may deduct that VAT, just as with purchases made within his own country. This makes the EU look more like one country than the U. From Wikipedia, the free encyclopedia. Card not present transaction. Illustrated Catalogue of Cottage Organs, J.

OVER 75 Catalogs! Click on a Catalog Link Below To Get Your Catalog! Find The Best Mail Order Catalogs. BACK TO CATALOG INDEX: LIST OF ALL CATALOGS. Request over + free catalogs for clothing, home decor, gardening, gifts and more. Find your favorite catalogs from the brands you love. Mail order catalogs, get catalogs in the mail. Free catalogs, Get catalogs in the mail. Online Catalogs. Clothing catalogs by mail. Freecatalogs and catalogs by mail.